Author Archives: Casey

Job

I am a big fan of Tucker Max. His reputation precedes him, but read in between the lines of his stories and what he has to say is legit, at least to me. One of his stories his second book begins with an observation of the difference between college life and what you do after you graduate:

“The biggest difference between school and work is not free time, not responsibility, not money, not even access to college bars and parties. The biggest difference is hope. When you’re still in school, no matter what is going wrong or how bad it gets, you know it’s going to end. You know school will eventually be over and you can move on to something different. You know you have another chance, because your “real life” is still in front of you.

It’s not like that with work. Once you are done with school and get a job, that’s it. That is real life, that is what you’ve been working toward in school… and if you hate your job or what’s going on with your life, there isn’t an obvious end to it or an obvious escape. I mean, besides alcohol. We were slowly realizing that the “real life” we’d chosen really fucking sucked. A lot.”

Awesome. When I first read this, about a year ago, it didn’t resonate as much as it does as a second semester senior. I look at people who have been in the work force for a while aka “adults” a lot differently now. When I am 30 (the age of what I consider to be a real adult), I want to say that I was brave enough to pursue my true passion (whatever it turns out to be) and not settle for the path of least resistance, and that I told every arm chair critic who thinks I am doing things wrong to fuck off. For other college seniors moving on to the next endeavor, reading this may help.

Learning Theory and Organizational Methods: College vs Cubicle

50 minutes on, 10 off.

This is classic learning theory. Most human brains can tolerate two or three repetitions of 50 minutes of focused, active learning followed by 10 minutes of walking around, push ups, checking email, or getting water. I like to track my learning at school with toggl. I have experimented with many internet activity tracking tools, but toggl seems to work the best. I like that I can press the start button and see the clock begin. Toggl also provides utility in the work place. I have a dual screen setup, so the timer one one screen reminds me that I am clocked in and need to work on one project at a time. Nonetheless, I have retired to 50 on, 10 off cycle for cubicle life. After my first few weeks as an intern at Organic Valley, I realize that distractions, new projects, and unexpected tasks prevent even 30 minutes of uninterrupted work.

Daily Schedule/To Remember Schedule Method.

It’s hard to find a rhythm in college, so one needs organizational tools that complement a mutable lifestyle. Cal Newport’s method is the one that I have found to be the most suitable. It requires that you define a rough schedule in the morning for about ten minutes. On the left side of an 8 1/5 x 11 or any scrap piece of paper you write, “Schedule” and on the right, “To Remember.” I like to record mine in a moleskin. You follow the schedule during the day and capture any to-dos in the “To Remember” column. The next morning, you add whatever you didn’t complete from the previous and the new to-dos to the “schedule.” Rinse and repeat. This works well in the office. It prevents the scattering of forces that often happens when emails come in and one starts working on five things at once. When the mental multitasking urges begin to simmer, one can refer to the “Schedule” and get back on track. The main difference between college and work is that to-dos or problem sets are called “action items.” I think this is funny for some reason. Probably because action seems to be the last thing anyone is doing in an office. I like this method and will continue to utilize it.

Memory Palace

This is a method of memorizing information that provides little utility in the office. There are no exams, so there is little need to memorize things. The memory palace theory of learning is one of the earliest methods of memorization, used before things were compulsively recorded in ink. It involves first visualizing a familiar spacial location and a path within the location. It could be a palace, or a childhood home, or a familiar street. If you want to remember a grocery list, for example, you begin in the first place, hence the expression “in the the first place” and you imagine the item in a crazy, lewd, outlandish situation. Suppose the first item is socks. You create in your mind’s eye a pile of socks the size of a car, the rotting smell of clothes taken from a gym locker you’re cleaning out after two months, and even some of the socks are crawling around, like maggots. That’s an image you probably won’t forget. The whole point is to take the banal and turn it into a memorable image. Anyway, the time this is useful in the office place is when you need to memorize a speech, otherwise it’s useless.

Powwow

Every month at Organic Valley’s headquarters, there is a P&W, which stands for Powwow, an event that circles around CEO George Siemon’s “State of the co-op” talk that updates everyone on the happenings of the co-op and the organic market in general. The P&W is an hour and half long and gathers about 500 employees down into cafe for the event. This month, I was also on the agenda. I spoke for a half hour on the enterprises and practices of my family’s farm and  outlined Generation Organic, the project I am working on this summer and have been involved in since 2008. This month, the news was that Organic Valley projects a 13% growth rate for the year, which would put gross sales around $7 million.  Organic Valley is growing very quickly, perhaps a little too quickly for some, as a few parts of the business end at the HQ need to be optimized. In a nut shell, there are cases of work overlap.  As the company grows, it will have to streamline and become more efficient.

I am working on a bunch of projects. Today, we laid out the framework for a video contest for our Gen-O farmers.  We want our farmers to make a fun, original video about their farm, a day of chores, or something that makes their situation different than other farms.  It would act as a marketing tool for co-op and as a chance for our young Gen-O farmers to get some publicity about their farm.  We want to offer a really cool first prize, something like a SLR digital camera or a Flipcam to create a large enough incentive for our farmers to make a video.  The videos will be 2 to 4 minutes long. Transparency is a hot button topic in the food world, so what many companies are doing, namely Organic Valley and Stony Field, is creating bios and videos about their farmers to really connect eaters with their food, to demonstrate that there are real family farms providing for the company.  When total transparency becomes the norm, Organic Valley will be ahead of the curve.

Last February, I was accepted to attend the TEDx “Changing the way we eat” conference in New York City.  They just put out a request to attendees from last year asking them to submit applications to become a speaker for the 2012 conference.  They want the speaker to highlight a project they are started or are involved in that has caused an impact on the way that a community eats.  I am going to apply to be a speaker, citing the Generation Organic “Know your farmer, own your food, drive your future” bus tourfrom Fall 2010 as a project that caused the impact they desire.  The Gen-O bus tour was a two week trip around the Northeast with stops mostly at college campuses to talk with students about the importance of knowing where their food comes from and knows who grows their food.  We made over 8.2 million media impressions, so I think it stands a chance at winning the contents, especially with the “truck farmer” that spoke last year.

Speaking of the bus tour, we are moving forward with the West Coast Bus Tour for this fall.  It leaves Wisconsin on September 28th and ends at the Bioneers conference on October 17th.  The tour dovetails with Cornell’s Fall Break, so I will be on the last 7 or 8 days of bus. This works out nicely as I am one of the speakers at Bioneers on Friday, October 16. Generation Organic is gaining traction every day, and I get so excited to go into work I can hardly stand it.

Haters Gonna Hate

I’ve been reading Meditations by Marus Aurelius and it has brought only enlightenment and self-examination:

No carelessness in your actions. No confusion in your words. No imprecision in your thoughts. No retreating into you own soul, or trying to escape it. No overactivity. They kill you, cut you with knives, shower you with curses. And that somehow cuts your mind from clearness, and sanity, and self-control, and injustice? A man standing by a spring of clear, sweet water and cursing it. While the fresh water keeps bubbling up. He can shovel mud into it, or dung, and the stream will carry it away, wash itself clean, ad remain unstained. To have that. No a cistern but a perpetual spring. How? By working to win your freedom. Hour by hour. Through patience, honesty, humility.” Marcus Aurelius, Meditations VIII 51.

Haters gonna hate. They have been hating throughout history and will continue to hate, so accept their existence and ignore them. Move towards benchmarks with ruthless efficiency and self-control but maintain humanistic ideals in your progress.

Brown Noise

On a spectrum of focus capability of 1 to 10, 1 being a caffeinated child and 10 being a caffeinated law student, I am probably a 4 on the dullest scientific papers to a 9 when working on Prezi. I think I have the focus capabilities of a normal college student. I have always subscribed to the 50 minutes on, 10 minutes off studying routine. On an uninterrupted afternoon, this method with provide three hours of focused work in before fatigue sets in. Nonetheless, there are nights that demand even more hours of focus to study or write a paper and sometimes deadline anxiety isn’t enough to maintain focus.

A friend recently introduced me to Simply Noise, a site that provides ambient noise tracks. The three basic ones are white noise, pink noise, and brown noise. It is helpful for light sleepers and people who have Tinnitus, but it also amplifies focus such to allow two plus hours of writing or studying. I tried it out. Like magic, the temptations of email, facebook, and stumbleupon were drowned out by brown noise, for me, the most agreeable track.

I have always read that the ability to focus is a result of mental conditioning and discipline, so listening to white noise and acquiring an artificial focus I thought must side-effects. I looked around google and google scholar and could not find anything substantial. In infants, it can lead to memory and focus problems, but there is no literature on adverse side-effects on adults. However, one of the studies discussed the effects of high levels of caffeine and auditory hallucinations. The study had participants listening to white noise after consuming caffeine. They were told that spliced into the white noise track was the song “White Christmas” and that when they heard the song being played, they were to signal the instructor. “White Christmas” was never put into the track, but many participants signaled that they heard it. So, one possible side-effect of Simply Noise for college students is your mind inserting arbitrary songs into your study session.

Most Places In The World Are Not Dangerous

Most places in the world are not dangerous.  This is easy for me to say because the places I have traveled through have all been peaceful, leading me paint the rest of the world through my lens of a safe experience.  This lens was tested during my recent trip to Peru.
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I flipped through bookmarked pages of Vagabonding by Rolf Potts as I left Lima, Peru on a charter bus.  I was going to Chilca, a small city outside of Lima, known for its curative mud baths and frequent UFO sightings.   Finally putting Lima behind me I was enthusiastic for the unexpected twists and turns that I would surely encounter.
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The landscape was a foggy, brown desert placed along side the Pacific ocean.  The buildings continued to shrink in size as we left the city, and soon the only man made structures in sight were what I can best describe as shanty towns.  I learned that this is the most common form of living in Peru.  The contrast between American surplus and Peruvians eking out a living was noticeable during the whole trip.
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The bus slowed down and pulled off the road.  The driver yelled, “Chilca!” looking directly at me, I suppose because he remembered that I was the only one getting off at that stop.  I threw my backpack over my shoulder, maneuvered through the isle, and got off the bus.  The door closed quickly behind me, and I thought to myself, hm, this can’t be right.
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Most of the world isn’t dangerous, but this idea offered me no comfort as I judged my surroundings.  I thought that the shanty towns were slums of Lima, not what all the towns looked like.  Most of the houses were made of crumbly bricks slapped together to make  anything but smooth, straight wall.  Uneven rebar still poked out of the tops the houses.  But most of my attention was consumed by the group of men 50 meters in front of me, who, since my arrival two seconds before, began clambering together, obviously discussing their plan to rob me of everything I carried.
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I was really scared. I came to terms with having my cash and clothes taken from me, thinking that perhaps my Spanish could convince them to leave me my passport so I could at least return home. With no other options, I marched towards the men.  As I approached, to my terror, every single one of them turn whirled around, clearly waiting for me to enter their mugging range.  One of the men wearing a Real Madrid jersey started walking towards me and yelled, “Taxi, taxi, caballero!”  They were taxi drivers.  Every single one of them.
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Like what any guy would do, I pretended I knew they were taxi drivers the whole time, and asked to be taken to the nearest hostel.  It cost me one sol, and I was there in seven minutes.
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After settling down, I couldn’t understand how my first impression of Chilca was so harsh, and how potent the fear was that filled my mind.  I am a traveler!  I should know how to handle myself in these situations!  But this was my first time alone, and despite all my past travel experiences and all I had read, the totally unknown environment and my ignorance to what it feels like to be alone is what caused my emotions to take over.
I spent in Peru, but my fours days in Chilca were undoubtedly the most meaningful.  By day, I wandered the surprisingly vast beaches, rocky dunes, and pre-Incan ruins.  By night, I participated in lengthy chitchats with shop keepers, learned to ride a motorcycle, and got a feel for a corner of rural Peru.  It was an organic adventure free of tour guides, trekking, and over priced bottles of water.  Despite the fearful first impression, I left realizing that Chilca, like most of the world, is not a dangerous place.

Eliminated

  • Spontaneous internet surfing before, in between, or after work.
  • World Cup games that don’t involve Argentina, Germany, or the U.S.
  • Hulu during weekdays.
The list above contains my biggest productivity inhibitors.  The problem with these activities is that they interrupt what normally is set on Google Calendar.  The unplanned disruption sends the rest of my day into a downward spiral.
I don’t budget time to watch The Office during my morning bowl of Kix. When I’m planning my day this kind of thing doesn’t even show up on my radar.  But when I enter the dining room and the Post Standard is still in the mail box, leaving the table absent of information to consume, I panic and rationalize that I deserve long, relaxed breakfast, and that laughing at Dwight will make me happy the rest of the day. These activities and rationalizations are destructive, so in the interest of a productive summer, they are now eliminated.

Good News

I just found out I will be studying at Cornell University this Fall.  Even better, I was selected as a “Cornell Tradition Fellow” meaning that I’ll have, in exchange for campus and community service, a $3,500 budget to use for things like “Alternative Break Trips.”

Needless to say, this is very cool, and reassuring, as I couldn’t help but feel anxious waiting for news of my acceptance/rejection.  It’s especially exciting because of the good feelings it gives em for my trip to Peru!

After reading Vagabonding by Rolf Potts, I’ve decided to spend the least amount of time traveling from place to place as possible, opting instead to enjoy my three weeks perusing as slowly as possible three cities: Lima, Chilca, and Cusco. Lima is the capital city, Chilca is a small beach town known for its salubrious mud bathes and frequent UFO sitings, and Cusco is the ancient city closest to the ruins of Machu Picchu.

Since I’ve been more than lazy with my posts, I’m eager to use this change of environment to sew my blog into part of my every day routine.  In the spirit of experimenting and exploring the unexpected, I’ll be running at least one experiment a day, and posting my thoughts here.

A Little Rationalization

I finished Ultimate last night more ragged and tired than usual, I suspect because I brought no water or warm clothes.  So, this morning is was expectedly more difficult to get out of bed. I’m guilty of some rationalization because my normal routine (shower) was blocked since Mom took an early morning one, so I stayed in bed until 6:10 and hit the snooze button once.  Next Wednesday morning, I’ll prepare to get on my feet as quick as possible to avoid what happened today.  Despite the delay, I still arrived at OCC by 7:35.