When you start something new, whether it’s a marketing project or a habit, it’s helpful to see why and how everything turns out the way it does. Analyzing starts before you launch and ends after you finish. It’s impossible to ever know exactly what happens, but the frames below give you a good idea:

1. What is the best case scenario? [5 sentences]

2. What is the worst case scenario? [5 sentences]

2. What do I think will actually happen? [5 sentences]

[execute]

3. What actually happened and why? [5 sentences]

This exercise roots you in reality. You can never get predict the future, but this is as good a system as any to attempt to.